To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.
The enterprise infrastructure market is crowded and complex, with several market segments that organizations must take into account when evaluating their infrastructure needs. IDC’s definition of the enterprise infrastructure market shows the wide array of technology suppliers currently in the market, and how specialized needs have become.
Seeing the wide array of vendors inhabiting the enterprise infrastructure space can be overwhelming. However, through this exercise, IDC has been able to identify emerging market trends in the space:
Public Cloud Demands are Reshaping the Space
Rapidly increasing demand for public cloud services is shaping how enterprise infrastructure solutions and related services are packaged, sold, deployed and managed by enterprise IT or outsourced IT teams. Public cloud is becoming increasingly heterogeneous and developer-friendly, which enables enterprises to adopt a multi-cloud strategy for packaged, off-the-shelf products as well as custom applications.
While the demand for on-premises infrastructure remains strong, this request stems mainly from enterprises choosing to keep certain systems in-house, while they explore public cloud options for the rest.
The Edge Offers Growth Opportunities for both Suppliers and Users
Edge both as a deployment model and as a location is rising in prominence, with application continuity and performance at the enterprise/IoT edge becoming business critical. Edge Infrastructure, including computing, networking and storage, provides new growth opportunities to vendors and service providers alike.
The transition from hardware to software with network infrastructure is starting to gather momentum; now that as-a-service subscription models for network software are available from key network equipment providers, network infrastructure that can support this shift will continue to be important.
Want to learn more about the current state of the enterprise infrastructure market, and see where IDC predicts the market will grow? Then tune into IDC’s Worldwide Enterprise Infrastructure Predictions webcast, on-demand now:
The proliferation of data types and quantities should be a major advantage for enterprise organizations. More data and more types of data should offer complex insights into challenges and opportunities in how the business runs and should lead to better decisions and business outcomes. However, ask any data analyst, and they’ll share this reality: data analysts spend a bulk of their time on search, data preparation, management, and governance activities, and not on data analytics where the true value lies.
Data management is a major concern for enterprise organizations, and for good reason. IDC forecasts that by 2025, the global datasphere will grow to 163 zetabytes (ZB). Access to all this data will unlock unique user experiences and a new world of business opportunities for organizations. Data is becoming increasingly diverse, dynamic, and distributed across on-/off-premises, including public cloud. Hybrid cloud environments combine these platforms to increase the benefits of data collection and use, but they come with their own set of challenges. These hurdles prevent organizations from efficiently managing and deriving maximum value from all their data.
The Internet of Things (IoT) is rapidly revolutionizing how enterprise organizations work, and technology budgets are increasingly reflecting the need for IoT investment. At least $3.1 billion of IT consulting services and $11.2 billion of systems integration services will be consumed building and implementing IoT solutions worldwide in the next three years. Organizations recognize that today’s faster pace of business and their desire for digitally enhanced business transformation means a bigger technology budget.