The amount of data that organizations collect and use to inform their strategies and power applications is truly astounding; IDC expects that the amount of data created in 2023 will reach over 100ZB (one trillion gigabytes) or 10 times more than the amount of data created in 2014. Organizations need to make sure that their data is secure, which is why the data protection industry is so important. Data production as a service (DPaaS) solutions are the fastest growing segments of the data protection industry.
There are three functional markets contained in the larger DPaaS competitive market:
- Backup as a service (BaaS)
- Archive as a service (AaaS)
- Disaster recovery as a service (DRaaS)
These markets join the data protection and recovery (DP&R) and purpose-built backup appliance (PBBA) markets to create a holistic view of the overall data protection market.
What makes the DPaaS market so interesting is that few vendors are able to fill all of the product requirements of a DPaaS solution by themselves. While DP&R and PBBA vendors tend to focus on their own intellectual property, DPaaS providers integrate products and other intellectual property from multiple vendors to create a solution sold directly to end-user organizations. Buyers will need to look at the entire solution ecosystem to make sure their needs are met, which is why IDC has created this Market Glance:
Additionally, DPaaS solutions must contain some element of the public cloud. There are several public cloud component options, from hybrid cloud (private on-premise to public cloud), single public cloud, or multi-cloud which uses two or more public clouds. This cloud element offers a degree of flexibility for the DPaaS buyer; they can use the solution to complement a more traditional data protection and recovery implementation, or to replace DP&R configurations.
Learn more about the DPaaS market by reading IDC’s full Data Protection as a Service Market Glance: