IDC has seen a rising buyer interest in cloud app-centric platforms and the agility that the cloud affords. Recently at the IDC Directions 2019 conference, IDC presented on Multiplied Innovation: Scaling a Technology Revolution outlining new technologies that innovate at scale which underpin the growth of cloud applications into the future. This trend is reflected in many traditional Enterprise Content Management applications found in the IDC Market Glance: Content-Centric Workflow Ecosystem transitioning to cloud content apps to meet this growing demand.
Customer Experience (CX) will have a greater influence over future purchase decisions, say 93% of tech buyers. CX improvement must become a top initiative for CMOs or marketing will be the proverbial canary in the coal mine – the first to be blamed if the pipeline erodes due to customers’ poor experience. The CMO’s conundrum? Marketing can’t do this alone. To succeed, companies must integrate into an adaptable, team-based, organization focused on customer success.
Organizations rely on SaaS and SaaS applications to introduce new capabilities to the business, accelerate time to value, and efficiently provide mobile workers with ubiquitous access to applications and information. IDC recently completed its world-wide survey of 3000 SaaS buyers, spanning 14 countries and several dozen industries. This survey product, known as IDC’s SaaSPath, is designed to: