Tag Archives: technology

Business Leadership & Strategy

The Three Areas Successful Marketing Organizations Invest In

technology marketing planning

Being in the middle of a digital transformation can be a time of excitement, confidence and risk-taking. Businesses are evolving, employee career paths are expanding and the way we market to our customers is changing. Even buyers’ journeys are taking a turn down a path that may not have existed several years ago.

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Business Leadership & Strategy IoT and the Edge

How Use Cases Help Sell Digital

This post originally appeared on IDC’s UK Blog, and concentrates on European data. To see the original post, click here.

Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need to be on board with these use cases. Many suppliers say they put customers first and that they work backward from business goals to create their products.

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