As the tech landscape continues to evolve, businesses worldwide are looking for new ways to expand their reach and tap…
As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales.
Defining your market today and understanding where your opportunities lie in the future helps your team focus on the right customers and competitors at the right time. While an economic downturn can make this exercise difficult, there are actions you can take today to grow your market and your business.
Are we in a recession? Or is it a downturn? Or would it be more apt to call today’s business…