By diving into data-driven personalization, brands can effectively resonate with their audience, traverse the evolving currents of content marketing, and emerge as genuine pioneers of audience engagement in the digital age.
To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.