In today’s crowded marketing landscape, the 4-O Marketing Matrix offers a critical upgrade from the traditional 4 Ps model (Product,…
For CIOs, metrics are a key means of measuring the performance and effectiveness of their IT organizations in support of organizational improvement. During the recent IDC web conference ” New Metrics & KPIs for the Digitally Transformed IT Organization,” my colleague Bill Keyworth and I shared the results from our latest IDC MeasureScape survey and discussed new metrics and KPI’s for digitally transforming IT organizations working on infrastructure modernization and cloud adoption.