Think about all the connected “things” you carry with you or have in your home: Smart phones, iPads, PCs, fitness watches and many other devices. Some we’ve used for years, others are part of the growing Internet of Things (IoT). We use them frequently for communicating, connecting socially, monitoring our health and fitness or conducting business. All of this data is contributing to what IDC calls the Global DataSphere. You may not realize this, but as soon as you connect anything to the internet, you establish a data exchange relationship that adds to the world’s DataSphere until the device is disconnected.
It’s my favorite time of the year – the moment when our Global IoT Decision Maker results come back from the field. We’ve been fielding this primary research study for 6 consecutive years, and this year we captured feedback from our biggest sample yet. This year we have inputs from almost 5,000 IoT decision makers in more than 25 countries. The dataset is rich with perspective on deployments, including the challenges and successes these organizations are experiencing. But this year, we are diving deeper into the key metrics they are using to measure success as well as their perspectives on how to truly monetize the IoT.