Asia/Pacific (excluding Japan) organizations advance in customer-centric CX transformations, but value parity needs brands and customers to meet goals in frictionless, relevant engagements for lasting success.
As organizations prepare to deploy GenAI they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its business potential. It will also require close attention to the “human side” of the changes that GenAI will bring.
While CX programs remain a high priority for organizations, there is much to think about to ensure costs and expectations are managed to be successful.
In the Future of Customers and Consumers, learn about the three customer-centric priorities enterprises should focus on for success in the next normal.