In today’s crowded marketing landscape, the 4-O Marketing Matrix offers a critical upgrade from the traditional 4 Ps model (Product,…
IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.
IDC’s Future of Customers and Consumers practice studies the relationship between consumers and business and the data and technologies that create frictionless customer engagement, superior customer experiences and customer loyalty.
See how CIOs can create customer loyalty and empathy at scale by investing in technologies, processes, data/analytics and talent to create good customer experiences.