As an emerging tech vendor, you know that it can be a struggle to use content marketing to create brand…
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,
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Digital innovation has drastically changed technology marketing. Explore these changes and see what’s next for marketing with IDC’s Warren Lane.