For the second year, IDC surveyed more than 2,000 U.S. vehicle owners to learn more about how they prefer to buy, use, and pay for connected, automated, and next-generation vehicle technologies. IDC utilizes these surveys to help reinforce and realign the priorities of IDC’s Next-Generation Automotive Strategies’ research practice, as well as to assist automotive and technology suppliers, buyers, and manufacturers understand technology adoption and areas of focus.
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