The business of IT is changing. Service providers moving away from pure infrastructure services, digital transformation, and the advent of the cloud have all created a major shift in dynamics in the traditional supply chain.
The market is evolving, and many companies are offering cloud services now. So, where will the market go in the next two years, and what role will technology vendors play in the success of the opportunities this trend represents?
While it would be an exaggeration to say that the last few years have been a golden age for technology companies, there’s no denying that things have been remarkably calm considering some of the seismic shifts taking place in the way that many organizations consume IT resources. That may be about to change, as a new market landscape begins to emerge at the same time as the global economy shows signs of losing steam. From the impact of a slowdown in China to the growing influence of service providers, here are 3 things you can expect to see in the IT market this year.
There is an often-quoted economic theory that describes the balance that occurs when competitors in a market of a fixed size win or lose share depending on the success or failure of the other. The “zero sum game” (as it is known) has been cited so often since the financial crisis of the late 2000’s slowed global growth, that its continued use is becoming something of a cliché.