Cloud, hyperscale and digital service providers already account for 20% of IT infrastructure hardware spending, with 75% of that spending from the 8 largest hyperscalers alone. Add in colocation and managed services hosting providers, plus communications service providers, and by 2023 more than 60% of infrastructure hardware spend will come from the overall service provider segment.

While commercial end-users in other industries shift an increasing proportion of their budget to IT ‘as a service’, service providers will increasingly be the driver for IT vendor strategies and product development. From the outsize impact of hyperscalers, to the shifting focus of infrastructure and hosting providers, here are 3 ways in which these IT buyers are changing the IT market.