Tag Archives: B2B marketing

Leadership Strategies

Customer Expectations: How to Turn a Threat into a Marketing Opportunity

customer expectations

Digital transformation has been changing the global business landscape in several ways, but one of the most important for organizations is rising customer expectations. The ability to create and deliver digitally-enhanced experiences as well as products and services will be a critical component of an organization’s success.

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Leadership Strategies

The Most Effective B2B Marketing Personalization Strategies

B2B Marketing Personalization

To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.

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