There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…
Tech leaders plan to deliver innovative digital products and services
at a faster pace than ever. You need to support their business outcomes and help them achieve cost-effective digital operations, deliver on their vision to be a trustworthy organization, and speed their innovation.
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,
The global pandemic brought big changes to how business happens and what customers expect. Learn what strategic elements tech marketers should prioritize with IDC.
Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic’s shifting and halting a lot of business. Explore where those dollars are going and why with IDC’s Warren Lane.
Digital innovation has drastically changed technology marketing. Explore these changes and see what’s next for marketing with IDC’s Warren Lane.
Digital transformation has been changing the global business landscape in several ways, but one of the most important for organizations…
To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.