Explore the evolving landscape of B2B marketing and the enduring relevance of whitepapers. Learn how to wield them effectively amidst changing trends and leverage data-driven insights for optimal impact. Dive into the future of B2B strategies today.
Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).
As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…
Tech leaders plan to deliver innovative digital products and services
at a faster pace than ever. You need to support their business outcomes and help them achieve cost-effective digital operations, deliver on their vision to be a trustworthy organization, and speed their innovation.
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,
The global pandemic brought big changes to how business happens and what customers expect. Learn what strategic elements tech marketers should prioritize with IDC.
Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic’s shifting and halting a lot of business. Explore where those dollars are going and why with IDC’s Warren Lane.
Digital innovation has drastically changed technology marketing. Explore these changes and see what’s next for marketing with IDC’s Warren Lane.