Innovation at the core: How agentic AI will redefine business growth Charting the agentic future of IT services: From projects to platforms The future of work: AI agents as instruments, not co-workers Omnichannel mistakes marketing leaders can’t afford to make Apple Vision Pro (2025) with M5: A Sharper Vision for Spatial Computing Three forces shaping the future of IT leadership FutureScape 2026: Moving into the agentic future Why B2B tech marketers are doubling down on events in 2026 Inside the mind of a tech analyst

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Without customers, there is no business. And, without providing contextually relevant and differentiated customer experiences, businesses are unable to forge and maintain the strong bonds with customers that can help avoid chaotic disruptions.  IDC’s predictions for the Future of Customer and Consumers explore the most urgent technology issues and concerns that companies must address to differentiate themselves and maintain engaging relationships with customers.

Future of Customers and Consumers

IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.

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