To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
IDC’s Future of Digital Infrastructure practice presents top 10 predictions for 2023
IDC has released the top 10 predictions for 2023 for the Future of Work.
At IDC, we believe that understanding the consumers’ mindset around technology is vitally important to…
Marketing and sales teams have been made to be hyperaware of the fact that consumers…
IDC releases its top 10 predictions for 2023
IDC’s Future of Intelligence practice presents top 10 predictions for 2023 and beyond
IDC’s Andrew Meyers dives into the optimistic perspectives from corporations on track to net zero emissions as well as collective challenges in pursuing an energy transition strategy.
While the news about the economic downturn has weighed heavily on the ICT market, it’s crucial to make decisions grounded in research. There are tools available that you should be using to drive your decisions, and those tools are grounded in tech market data to help you better understand your specific markets and navigate your next moves.