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Global DataSphere
In Markets and Trends

How You Contribute to Today’s Growing DataSphere and Its Enterprise Impact

5 Mins Read

Think about all the connected “things” you carry with you or have in your home:  Smart phones, iPads, PCs, fitness watches and many other devices. Some we’ve used for years, others are part of the growing Internet of Things (IoT). We use them frequently for communicating, connecting socially, monitoring our health and fitness or conducting business. All of this data is contributing to what IDC calls the Global DataSphere. You may not realize this, but as soon as you connect anything to the internet, you establish a data exchange relationship that adds to the world’s DataSphere until the device is disconnected.

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DPaaS Market Glance
In Markets and Trends

The Data Protection as a Service (DPaaS) Market at a Glance

2 Mins Read

The amount of data that organizations collect and use to inform their strategies and power applications is truly astounding; IDC expects that the amount of data created in 2023 will reach over 100ZB (one trillion gigabytes) or 10 times more than the amount of data created in 2014. Organizations need to make sure that their data is secure, which is why the data protection industry is so important. Data production as a service (DPaaS) solutions are the fastest growing segments of the data protection industry.

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in-vehicle experiences connected cars
In Markets and Trends

GM Selects Google to Differentiate Its In-Vehicle Experience

5 Mins Read

Earlier this month, GM announced that it will be adopting Google’s Android Automotive operating system, which included Google’s voice assistance (Google Assistant), embedded navigation (Google Maps), and in-vehicle applications (via the Google Play Store), for all of its vehicle brands beginning in 2021. This landmark deal reinforces the importance of developing and delivering a differentiated in-vehicle experience, as well as demonstrates how large horizontal technology platforms and brands are targeting IoT and key verticals (like automotive) for growth.

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affective computing
In Markets and Trends

How Affective Computing is Driving Innovation

4 Mins Read

We’ve discussed how the term artificial intelligence (AI) covers a wide array of applications; just like many of these functionalities, affective computing is beginning to see some growth in the market. Spanning across computer science, behavioral psychology, and cognitive science, affective computing uses hardware and software to identify human feelings, behaviors, and cognitive states through the detection and analysis of facial, body language, biometric, verbal and/or vocal signals.

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Industry CloudPath SaaSPath
In Markets and Trends

How IDC’s Industry CloudPath & SaaSPath Surveys Can Inform Your Cloud/SaaS Strategy

4 Mins Read

Data is the fuel for modernizing and transforming business. While there is no shortage of data – IDC expects data to reach 175 Zettabytes by 2025 – insightful, relevant data is in much shorter supply. I experience this daily in the cloud-related inquiries I receive. In addition to generating timely and relevant insights from data, my role is also to make the data actionable for customers. This means providing the data in a more consumable format and context based on a deeper understanding of what the client needs.

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IT market update service providers
In Markets and Trends

3 Ways That Service Providers Are Changing the IT Market

7 Mins Read

Cloud, hyperscale and digital service providers already account for 20% of IT infrastructure hardware spending, with 75% of that spending from the 8 largest hyperscalers alone. Add in colocation and managed services hosting providers, plus communications service providers, and by 2023 more than 60% of infrastructure hardware spend will come from the overall service provider segment.

While commercial end-users in other industries shift an increasing proportion of their budget to IT ‘as a service’, service providers will increasingly be the driver for IT vendor strategies and product development. From the outsize impact of hyperscalers, to the shifting focus of infrastructure and hosting providers, here are 3 ways in which these IT buyers are changing the IT market.

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