As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
IDC’s Economic Impact Model quantifies the economic, ecosystem, and sustainability impact of information technology and companies at a global, regional or country level.
Today’s CIO needs an integral view of team performance and the quality of and risks in an application.
IDC conducted a survey of close to 400 CEOs across the world, supplemented by a number of one-on-one interviews, and…
Where once IT cost management was a competitive advantage, it is now table-stakes. If IT leaders are not operationally effective…
Have you ever wondered why sustainability has become such a buzzword lately? From our conversations within the Information, Communication and…
This IDC blog offers solutions to 5 critical IT budgeting issues facing IT management.
Defining your market today and understanding where your opportunities lie in the future helps your team focus on the right customers and competitors at the right time. While an economic downturn can make this exercise difficult, there are actions you can take today to grow your market and your business.
It’s practically impossible to avoid the buzz about the latest artificial intelligence (AI) tool, ChatGPT. Since its launch in 2022,…
