GenAI demand is higher than ever, be prepared to make critical business decisions with IDC’s expert advice.
Thrive in the GenAI era with strategic insights and analytics. Stay ahead, counter threats, and lead in evolving markets. Harness your business resilience!
Discover the advantages and drawbacks of essential sales tools in this insightful guide for Sales Enablement leaders. By the end of this article, you’ll have the knowledge required to make informed choices when incorporating key tools into your sales enablement strategy.
In this article, we’ll explore effective strategies and metrics to illustrate the true impact of AI on your clients’ business outcomes. From improved efficiency to increased revenue, learn how to present compelling evidence that highlights the ROI of your AI solutions, fostering trust and driving successful implementations.
In order to capitalize on application modernization as a strategic imperative, professional services firms will still have to meet the customers ‘where they are.’
Elevate client relationships with Share of Wallet insights. Market data guides strategic decisions for superior service and resource optimization.
Sales enablement, the linchpin between sales and marketing, has emerged as the driving force behind revenue growth in today’s business landscape. As the sales arena evolves, so does the role of sales enablement. To truly excel in leading this pivotal function, leaders must confront key questions head-on.
In the digital business era, transformative advancements have reached unprecedented heights, driving rapid digital transformation and widespread cloud adoption across…
Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).