IDC FutureScape: Worldwide CIO Agenda 2024 Predictions outlines how CIOs are evolving from IT infrastructure managers to strategic business innovators, leveraging technology to drive organizational growth and value.
Many B2B marketers are wondering if they can focus on both customers and data at the same time. Can you…
Let’s face it: The sad-but-true reality of modern cybersecurity is that doing what lots of organizations do means you’re probably doing something wrong. You need to do it better.
Latin American customers are boosting their competitive edge by opting for co-managed security and cost-effective solutions, driving the choice for MDR Services.
Discover how maximizing sales enablement resources can have an immediate impact on B2B sales leads. Uncover the keys to empowering your sales team and driving meaningful connections in today’s competitive tech marketplace.
Sales enablement stories, when crafted with finesse, have the power to captivate, persuade, and ultimately drive conversions. If you find yourself questioning how to create high-value sales enablement content, consider these three pivotal elements that elevate sales enablement stories into high-impact narratives.
Discover the pros and cons to building, fine-tuning, or buying ready-made generative AI models for your enterprise.
The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics.
Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market.