To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.
Leaders call them tiger teams, circles, networks, or squads. Whatever term you use, the objective is the same: remodel the organization to better serve empowered customers and attract new workers who have fresh expectations. Leading companies are progressing towards a “network of teams” approach that is more agile and customer responsive than the traditional hierarchy of functional silos built for the industrial 20th century.
This past Spring, I spoke with numerous digital leaders who are feeling distraught. They know what needs to be done but feel a lack of empowerment. Either their CEO is not making the difficult organizational moves, or their organization has multiple strategies, or their investors are taking a short-term view when it comes to funding decisions. These are some of the challenges they feel they cannot overcome on their own.
Data governance has taken on a new urgency in the digital economy for two reasons: 1) Increasingly, business decisions are influenced or made outright by automated systems driven by analytics, algorithms, and artificial intelligence that require trustworthy, high-quality data for good results; 2) Regulatory scrutiny of data integrity and access controls is now more frequently required to meet security, privacy, and ethics requirements.
The DX platform is the future technology architecture that accelerates DX initiatives for the Enterprise. It enables the rapid creation of externally facing digital products, services, and experiences while aggressively modernizing the internal IT environment toward an “intelligent core” in parallel. Organizations that can “re-architect for scale” using the DX platform approach will stand out as most likely to be “digitally transformed” over the next three to five years and emerge as a digital native enterprise in that time frame.
Digital transformation (DX) is causing a shift in the enterprise. Business leaders must rely on new KPIs for effective IT measurement. This blog covers the shift from traditional IT KPIs to the new KPIs that are being demanded as organizations are disrupted by digital transformation.
IDC’s research shows that today’s systems of record are being replaced by new systems of intelligence, which layer in new autonomic and predictive intelligence assets. This revolution, fueled by Digital Transformation, is highly visible in the ERP application suite.
IDC calls this enhanced ERP portfolio “intelligent ERP” (i-ERP) and “intelligent applications” (i-Apps). These products are starting to run businesses in an increasingly digital world.
While today’s business environment is already digitally-powered, new technology advances are poised to deliver a radically new system of commerce. In fact, IDC predicts that by 2020, 50% of the Global 2000 will see much of their business depend on their ability to create digitally-enhanced products, services, and experiences. This expansion of Digital Transformation (DX) at a global scale signals a new digital economy.
