Parity in the value exchange with customers means that the customer and the organization, equally, get something meaningful out of the exchange. Customer value parity is crucial since an imbalance can lead to loss of customer trust, and often, ends in customer attrition.
I recently had the opportunity to fly on a Delta Airlines flight for a conference and was offered a rather…
IDC’s Future of Customer Experience practice releases its top 10 predictions for 2023 and beyond
Today’s experience economy is largely focused on utilitarian dimensions of customer experience – factors like simplicity, speed, and convenience. However,…
IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.
In the Future of Customers and Consumers, learn about the three customer-centric priorities enterprises should focus on for success in the next normal.
By actively listening and learning about their customers, brands can rapidly adjust to ensure that they are not only deriving value from their customers, but equally, delivering value for the customer.
