Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is…
“Change” has been the theme in tech marketing for the past several years. We recently published the results of our…
CIOs have a unique chance to position IT as a strategic investment in the age of AI. The IDC CIO Executive Council offers guidance to navigate AI’s impact on IT’s evolving role.
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,