“Change” has been the theme in tech marketing for the past several years. We recently published the results of our…
CIOs have a unique chance to position IT as a strategic investment in the age of AI. The IDC CIO Executive Council offers guidance to navigate AI’s impact on IT’s evolving role.
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,