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Explore IDC’s video series featuring Crawford del Prete, Meredith Whalen, and senior analysts to see how technology supports business resiliency and recovery.
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We’ve discussed how crowded the overall Internet of Things (IoT) market is, but the ultimate value in IoT lies in IoT applications. However, IoT applications require a strong technology base in order to be successful; hardware, other software platforms and software analytics, and connectivity are all important pieces to the IoT applications puzzle.
The Internet of Things (IoT) market is a tricky thing; customers aren’t necessarily looking to buy “IoT technology” but are instead searching for solutions that can help them achieve a specific business goal, such as supply chain efficiency or cost savings. That’s why IoT vendors need to not only have a good handle on the other players in their space, but on the ways they and their competition are framing their individual IoT solutions. It’s not enough to talk about the IoT market; vendors must frame their solution in a business value context in order to connect with their customer base.