Today’s tech buyer is but one person in a larger committee. Sales and marketing teams are talking to a larger…
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
While the news about the economic downturn has weighed heavily on the ICT market, it’s crucial to make decisions grounded in research. There are tools available that you should be using to drive your decisions, and those tools are grounded in tech market data to help you better understand your specific markets and navigate your next moves.
What is Good Content Marketing? Good content marketing engages your target audience and compels them to move along your buyer…
Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…
There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…
As an emerging tech vendor, you know that it can be a struggle to use content marketing to create brand…
With research experts around the globe, IDC is analyzing the effects of the Russia-Ukraine conflict on global markets and we answer eight questions from prominent business leaders worldwide.
IDC’s Virtual Roundtables are researched and presented by IDC analysts, facilitating two-way discussions on today’s most relevant topics between your brand and your customers.