To differentiate in the crowded B2B marketscape, marketers are leaning more heavily on content marketing techniques. In fact, content marketing is now the 3rd largest marketing spend, behind advertising and events. There’s a lot of content marketing noise for buyers to wade through, which is why so many marketing teams are looking for ways to make content more relevant for their audiences throughout their buyer journeys.
The enterprise infrastructure market is crowded and complex, with several market segments that organizations must take into account when evaluating…
The proliferation of data types and quantities should be a major advantage for enterprise organizations. More data and more types of data should offer complex insights into challenges and opportunities in how the business runs and should lead to better decisions and business outcomes. However, ask any data analyst, and they’ll share this reality: data analysts spend a bulk of their time on search, data preparation, management, and governance activities, and not on data analytics where the true value lies.
Data management is a major concern for enterprise organizations, and for good reason. IDC forecasts that by 2025, the global datasphere will grow to 163 zetabytes (ZB). Access to all this data will unlock unique user experiences and a new world of business opportunities for organizations. Data is becoming increasingly diverse, dynamic, and distributed across on-/off-premises, including public cloud. Hybrid cloud environments combine these platforms to increase the benefits of data collection and use, but they come with their own set of challenges. These hurdles prevent organizations from efficiently managing and deriving maximum value from all their data.
The Internet of Things (IoT) is rapidly revolutionizing how enterprise organizations work, and technology budgets are increasingly reflecting the need for IoT investment. At least $3.1 billion of IT consulting services and $11.2 billion of systems integration services will be consumed building and implementing IoT solutions worldwide in the next three years. Organizations recognize that today’s faster pace of business and their desire for digitally enhanced business transformation means a bigger technology budget.
Following the 2014 Summer Davos Forum, China’s State Council issued a series of formal opinions in 2015 that outlined detailed general principles and measurement guidelines meant to encourage entrepreneurship and innovation, pursue innovation-driven development, and improve employment in China.
IDC’s research shows that today’s systems of record are being replaced by new systems of intelligence, which layer in new autonomic and predictive intelligence assets. This revolution, fueled by Digital Transformation, is highly visible in the ERP application suite.
IDC calls this enhanced ERP portfolio “intelligent ERP” (i-ERP) and “intelligent applications” (i-Apps). These products are starting to run businesses in an increasingly digital world.
Still think wide-scale robotics is the stuff of science fiction? Think again: global spending on robotics and drones solutions will total $103.1 billion in 2018 alone, a 22.1% increase over 2017. By 2021, IDC predicts that spending will double, accounting for a compound annual growth rate (CAGR) of 25.4%.
Organizations are already using 3rd Platform technologies, including mobile capabilities, to enhance how they operate and interact with stakeholders. Knowing how to elevate and accelerate current initiatives is critical to executing a successful, Digital-Transformation (DX) based strategy. One way to use these tools to accomplish a DX-driven goal is to combine these technologies to maximize value for their organization.
