The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.