As 3^rd Platform technologies continue to expand and evolve, businesses will need to continue to develop their digital transformation strategies to better provide customers the digital services and experiences they expect. Enterprise organizations are taking note; in the next two years, the number of “Digitally determined” organizations with a fully integrated enterprise-wide technology architecture will grow from 33% to nearly 90%. These organizations are committed from moving from an era of experimentation to multiplied innovation, the second chapter of IDC’s 3^rd Platform technology framework.