Without customers, there is no business. And, without providing contextually relevant and differentiated customer experiences, businesses are unable to forge and maintain the strong bonds with customers that can help avoid chaotic disruptions. IDC’s predictions for the Future of Customer and Consumers explore the most urgent technology issues and concerns that companies must address to differentiate themselves and maintain engaging relationships with customers.
IDC’s Future of Customers and Consumers practice studies the relationship between consumers and business and the data and technologies that create frictionless customer engagement, superior customer experiences and customer loyalty.
See how CIOs can create customer loyalty and empathy at scale by investing in technologies, processes, data/analytics and talent to create good customer experiences.
Learn how the Future of Customers and Consumers creates loyalty through digital transformation, forging partnerships between customers and brands using Empathy at Scale.
Learn how to rethink customer experience and support your customers in the face of new challenges caused by COVID-19 with IDC’s Alan Webber.