We’ve always been the guide. Now we look the part.
Today, we’re excited to unveil IDC’s refreshed brand identity — a bold new expression of who we are, what we stand for, and the value we deliver to customers. This is more than a logo update or a new color palette (though yes, they look pretty sharp). It’s an evolution that honors our legacy while signaling the future we’re building.
In a world moving faster than ever, where technological change is constant and complex, our job is clear: to help you navigate the changing landscape so you can confidently make the right decisions, at the right time.
IDC has long been recognized for the depth of our research, the quality of our data, and the strength of our relationships. Our business is built on delivering trusted, evidence-based insight in a way that is accessible, human, and actionable. This new identity brings that promise to life by making our value more visible, cohesive, and aligned with what you expect from IDC.
From vision to visuals: the story behind the design
At the heart of our refreshed look are two core elements: a refined logo and new path beacon.
- The logo honors our 60+ year heritage but elevates it with a modern, signature hue: Beacon Blue.
- The path tells our story — a dynamic visual element that flows from dark to light, symbolizing the journey from raw data to actionable insight. It’s literal. It’s metaphorical. And it’s unmistakably IDC.
Together, they create a fresh look that visually represents the clarity and confidence we bring companies around the globe.
This is just the beginning.
We’re rolling out the new look starting today, but this is just the start. To ensure consistency and quality every step of the way, we’ll continue unveiling our branding across new touchpoints on an ongoing basis.
That’s important because this refresh isn’t just about appearances. It’s a signal of where IDC is headed — a company committed to quality, innovation, and deep partnership. A company evolving alongside you, expanding our reach, and ready to meet the next era of tech intelligence head-on.
Today, we look different. But make no mistake — the IDC you trust is still here. Sharper, bolder, and more aligned than ever. We can’t wait to show you what’s next.
#WeAreIDC
