The SaaS market has been growing at rapid pace for several years, and that momentum shows little sign of slowing. While the market is dominated by a small handful of large vendors, the long tail of the SaaS market is filled with many up-and-coming companies who demonstrate tremendous innovation, and as such, are experiencing staggering growth. From a SaaS buyer perspective, expectations continue to heighten surrounding what software vendors should, and ultimately must, provide if they want to survive over the long term.