Organizations shouldn’t just replicate their peers’ AI strategies. Blindly buying solutions won’t guarantee success. Learn about key AI adoption elements with IDC’s AI readiness framework.
Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market.
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
Marketing and sales teams have been made to be hyperaware of the fact that consumers and buyers are inundated with…
As an emerging tech vendor, you know that it can be a struggle to use content marketing to create brand…
. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,