AI is no longer just a tool for productivity. It’s changing who makes buying decisions, how they evaluate vendors, and…
AI is reshaping the way buyers behave. They move fluidly between digital and in-person channels, research on their own terms,…
In today’s digital world, buyers discover, evaluate, and purchase solutions in new ways. To remain competitive, organizations must understand these…
Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is…