This year, the convergence of cloud computing and generative AI (GenAI) is creating unprecedented opportunities for innovation. For growing tech…
For tech startups and growing vendors, GenAI Engineering is not just a strategic advantage—it is a necessity.
Retail is evolving from omnichannel to AI and edge computing, reshaping investments and the workforce. Embracing tech like GenAI, retailers aim to become future-forward, autonomous, and resilient.
Discover powerful strategies to captivate B2B buyers in today’s AI world of content overload, with our insightful guide. Learn why quality content trumps quantity and explore proven methods to forge meaningful connections.
AI CoPilots, Concierges, and Super Agents will soon transform marketing by enabling task management through conversational interfaces, reshaping customer engagement and the economy.
GenAI will transform marketing productivity and staffing. Leaders must plan now to redefine their organizations, roles, and practices.
Digital-native businesses poised to accelerate their trajectory as digital pioneers. Learn IDC’s top 5 trends that will shape their transformative impact.
Reflecting on the previous year’s major developments, IDC focuses on the significant macro events anticipated to impact digital strategies in 2024, offering research to assist in adapting strategic planning in the continuously changing environment.
Explore our 2023 IDC MarketScape, providing a comprehensive evaluation of how Communications SPs are advancing their infrastructure through digital transformation, aiding organizations in choosing strategic partners for agile digital services.