AI is no longer just a tool for productivity. It’s changing who makes buying decisions, how they evaluate vendors, and…
Apple’s “Awe-Dropping” event this week delivered more than routine updates; it marked a strategic realignment of the company’s hardware portfolio…
In today’s digital world, buyers discover, evaluate, and purchase solutions in new ways. To remain competitive, organizations must understand these…
Artificial Intelligence is entering its most transformative phase yet: The agentic future. In this new era, humans and intelligent systems don’t just…
In a world increasingly driven by sustainability and cost-efficiency, the used device market is no longer a secondary consideration; it’s…
On the surface, AI seems woven into modern marketing. Pilot programs are evolving into real workflows. AI tools are being…
Customer relationships shift across moments, usage, roles, and goals, often in ways that challenge traditional thinking. It’s no longer sufficient…
The role of the Chief Marketing Officer (CMO) is evolving rapidly, driven largely by the transformative power of artificial intelligence…
The smartphone industry finds itself at a crossroads, grappling with market maturity and the challenges of sustaining growth. Once a…