Leadership Strategies
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Value-Based Selling Versus Consultative: When To Use Each Approach
Dive into the nuanced world of sales methodologies as we explore the distinctions between value-based selling and consultative approaches, unraveling when to employ each for optimal results.
Artificial Intelligence and DaaS
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AI Use Cases With Impact? Only With Deep Sector Expertise
By identifying and pursuing well-defined use cases, businesses can unlock AI’s full potential.
Industry
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Bio-IT 2024: GenAI, Discovery, Innovation, Investment
The Bio-IT World Conference in Boston showcased a strong fusion of life sciences and IT, emphasizing generative AI and drug discovery, and facilitated important industry connections.
Artificial Intelligence and DaaS
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10 Practices To Prepare Marketing For GenAI’s Disruptive Impact
GenAI will transform marketing productivity and staffing. Leaders must plan now to redefine their organizations, roles, and practices.
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