Value-Based Selling Versus Consultative: When To Use Each Approach
Leadership Strategies

Value-Based Selling Versus Consultative: When To Use Each Approach

Dive into the nuanced world of sales methodologies as we explore the distinctions between value-based selling and consultative approaches, unraveling when to employ each for optimal results.

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AI Use Cases With Impact? Only With Deep Sector Expertise
Artificial Intelligence and DaaS

AI Use Cases With Impact? Only With Deep Sector Expertise

By identifying and pursuing well-defined use cases, businesses can unlock AI’s full potential.

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Bio-IT 2024: GenAI, Discovery, Innovation, Investment
Industry

Bio-IT 2024: GenAI, Discovery, Innovation, Investment

The Bio-IT World Conference in Boston showcased a strong fusion of life sciences and IT, emphasizing generative AI and drug discovery, and facilitated important industry connections.

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10 Practices To Prepare Marketing For GenAI’s Disruptive Impact
Artificial Intelligence and DaaS

10 Practices To Prepare Marketing For GenAI’s Disruptive Impact

GenAI will transform marketing productivity and staffing. Leaders must plan now to redefine their organizations, roles, and practices.

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