
Leadership Strategies
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Why Tech Vendors Should Invest in Economic and Sustainability Impact for Future Growth Opportunities
IDC’s Economic Impact Model quantifies the economic, ecosystem, and sustainability impact of information technology and companies at a global, regional or country level.

Leadership Strategies
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How Agile Value Management Creates Value Faster
Today’s CIO needs an integral view of team performance and the quality of and risks in an application.

Future Enterprise
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Recent Strides: New Use Cases for Generative AI in Security Analytics
With the release of ChatGPT, we are seeing increased excitement around the application of AI technologies to enable secure outcomes.

Markets and Trends
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Why Do So Many Brands Fail to Develop Deeper Relationships With Consumers?
Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
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