Engaging with Digital Native Businesses in a Downturn
Leadership Strategies

Engaging with Digital Native Businesses in a Downturn

As macroeconomic pressures affecting the public markets start to filter through to the private markets, start-ups, scale-ups and unicorns are starting to feel the pressure.

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CES Roundup: Consumer Electronics Focus on Experiences
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CES Roundup: Consumer Electronics Focus on Experiences

Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.

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How to Engage with Digital Natives
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How to Engage with Digital Natives

Digital Native Businesses set the pace when it comes to product innovation and development, they set new standards in customer intimacy and customer experience. As technology gives them their competitive advantage, even more important in today’s economic environment, they should be on every tech vendor’s radar.

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