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IoT and the Edge

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Earlier this month, GM announced that it will be adopting Google’s Android Automotive operating system, which included Google’s voice assistance (Google Assistant), embedded navigation (Google Maps), and in-vehicle applications (via the Google Play Store), for all of its vehicle brands beginning in 2021. This landmark deal reinforces the importance of developing and delivering a differentiated in-vehicle experience, as well as demonstrates how large horizontal technology platforms and brands are targeting IoT and key verticals (like automotive) for growth.

Earlier this summer, my friend’s daughter began a new job, her first one right out of college. Amidst all the usual starting-a-new-job hubbub of picking health insurance and setting up her direct deposit, she was also faced with getting her hardware – laptop, tablet, and smartphone – selected and set up. It’s a task many of us are usually faced with, and don’t spend too much time thinking about. However, not long after starting her job, she called me at work with a question:

“Ramon, which wearable should I get?”

This post originally appeared on IDC’s UK Blog, and concentrates on European data. To see the original post, click here.

Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need to be on board with these use cases. Many suppliers say they put customers first and that they work backward from business goals to create their products.

For the second year, IDC surveyed more than 2,000 U.S. vehicle owners to learn more about how they prefer to buy, use, and pay for connected, automated, and next-generation vehicle technologies. IDC utilizes these surveys to help reinforce and realign the priorities of IDC’s Next-Generation Automotive Strategies’ research practice, as well as to assist automotive and technology suppliers, buyers, and manufacturers understand technology adoption and areas of focus.

By now you’ve probably heard about this next generation of cellular connectivity thing known as 5G. Nationwide advertising campaigns tout the ability to play multiplayer games on the move and logos are already changing on our phones. You might even think you have it via the 5G (GHz) channel on your WiFi router. Mobile operators began announcing launches of one form of 5G service or another beginning late last year and are continuing through 2019. Leading academics and engineers have already moved on and started talking about 6G and 7G. The 5G era is signed, sealed and delivered, right?

The Internet of Things (IoT) market is a tricky thing; customers aren’t necessarily looking to buy “IoT technology” but are instead searching for solutions that can help them achieve a specific business goal, such as supply chain efficiency or cost savings. That’s why IoT vendors need to not only have a good handle on the other players in their space, but on the ways they and their competition are framing their individual IoT solutions. It’s not enough to talk about the IoT market; vendors must frame their solution in a business value context in order to connect with their customer base.