The Internet of Things (IoT) market is a tricky thing; customers aren’t necessarily looking to buy “IoT technology” but are instead searching for solutions that can help them achieve a specific business goal, such as supply chain efficiency or cost savings. That’s why IoT vendors need to not only have a good handle on the other players in their space, but on the ways they and their competition are framing their individual IoT solutions. It’s not enough to talk about the IoT market; vendors must frame their solution in a business value context in order to connect with their customer base.
The consumer Internet of Things (IoT) market is crowded and complex, with several market segments that organizations must consider when evaluating their needs. IDC’s newest snapshot of the consumer IoT market shows the wide array of technology suppliers currently in the market, and how specialized needs have become.
IDC anticipates that the worldwide consumer IoT market will witness substantial growth over the next five years as consumers become more aware of the conveniences, cost savings, and energy efficiencies that connected devices and services can provide. The market’s growth will further be driven in part by rising broadband penetration, rising disposable incomes in developing countries, and increasing consumer awareness of smart assistants. However, consumer concerns around privacy, security, costs and interoperability will constrain the market’s development for the near future.
This wave of growth has already started, as evidenced by the wide array of vendors inhabiting the consumer IoT space today. In order to break away from the pack, vendors will need to find ways to differentiate. Here are two key areas of differentiation that vendors should pay attention to:
Data Collection and Analysis are Keys to Success
Across both the DIY and managed solution segments, data collection, management, and analysis are key to evolving and growing home IoT solutions, and that data flow is contingent on diverse and early gains in users. Successful vendors will strategize around how to boost that data flow through introducing broader sets of applications, increasing the number and type of users, creating unique solution sets, and intensifying the usage of applications.
Service Delivery Strategies Are Important
Device makers should develop a long-term strategy for service delivery. While device elements such as design and reliability are necessary for success, differentiation and margins lie elsewhere. The services enabled by software provide a solution’s sustainable distinction. IoT-enabled consumer products are accelerating the consolidation of value in services while diminishing the margins in the devices themselves.
Learn more about the consumer IoT market and see what trends vendors should be aware of in IDC’s Market Glance: Consumer IoT.
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